cbdoil sure win

Passion Of Healthy

Nutritious diets, wholesome habits for all

Nutritious diets, wholesome habits for all

We’re enabling people to choose more nutritious foods and drinks.

Nutritious diets, wholesome habits for all

Serving to individuals make higher meals decisions

We wish to make it simpler for individuals to stay effectively by consuming scrumptious, better-for-you meals. Positive nutrition and fortification explains how we’re persevering with to offer nutritious products. On prime of this, we’re taking motion to encourage individuals to make higher meals decisions, equivalent to by way of our evidence-based, behaviour-change programmes and responsible marketing.

We consider we must be selling wider change, so we’re looking at the bigger picture too and dealing with others on tips on how to make our diets extra sustainable.

Our strategic strategy to diet

Our aim is to be nothing lower than a World-Class Pressure for Good in Meals. Via our Future Meals ambition, we’re serving to individuals transition in the direction of more healthy diets, whereas on the identical time decreasing the environmental impression of the meals chain.

  • Enabling a healthy diet through our products

    Our Future Foods Commitments guide our product development, helping to make healthier choices easier. Find out more in Positive nutrition and fortification, Plant-based foods and Reducing salt, sugar and calories.

  • Making certain our meals are inexpensive and accessible to all

    By bringing our products within reach of more people worldwide, we help households of all income levels eat nutritious, affordable and varied diets, including more plant-based foods and options.

  • Bringing inexpensive, nutritious cooking to communities

    Over time, we’ve developed effective healthy eating programmes. We help to tackle an identified local dietary need in vulnerable populations, and work in partnership with experts, local governments and NGOs.

    Our brands are recognised and trusted for their quality and food safety. As such, they play an important role in engaging consumers in our programmes.

  • Offering inspiration for wholesome meals through recipes

    We’re empowering people to cook simple, healthy meals with varied ingredients that are suitable for different lifestyles and budgets. Many of our products are cooking aids, such as stock cubes and seasonings, which inspire people to create affordable meals and avoid food waste with the help of our recipes.

    Our 100,000 delicious and healthy recipes are available on dedicated websites, our brands’ pages and on products’ back of pack, as well as to our professional customers.

Making certain our meals are inexpensive and accessible to all

We wish to ensure that everybody has entry to inexpensive, tasty and nutritious meals. This implies combating the inequalities individuals face in accessing wholesome meals. As incomes change into extra polarised and inequalities deepen, we see this as essential – and pressing – and we’re working with others to handle this.

3 billion people cannot afford healthy food

According to the Food and Agriculture Organization (FAO), even the cheapest healthy diets are out of reach for more than 3 billion people.

And the World Meals Programme says that this drawback impacts individuals in developed international locations, in addition to rising and growing markets. To exhibit our dedication to taking motion, we signed the Zero Starvation Non-public Sector Pledge throughout the UN Meals Programs Summit 2021.

Learn the Zero Starvation Non-public Sector Pledge

A resilient and affordable food system is vital

With the World Business Council for Sustainable Development (WBCSD) and eight other leading companies in the food and agriculture value chain, we’ve published a paper highlighting the opportunities for the private sector to help build food system resilience and increase the affordability of nutritious foods.

It includes case studies showing how stakeholders along food and agriculture value chains can collaborate to improve the affordability and accessibility of food.

As Unilever, we’ve shown that affordability can be addressed through the healthy eating programmes we design to meet the needs of vulnerable populations, programmes equivalent to Knorr Nutri Sarap within the Philippines and Royco Nutrimenu in Indonesia.

Learn WBCSD’s Meals Affordability paper

We’re addressing affordability and accessibility internationally to provide individuals a alternative in what they eat. We do that by way of our product choices, gross sales channels, training programmes and, after all pricing.

Meals processing helps to increase the shelf lifetime of meals, giving individuals entry to protected, inexpensive, handy and nutritious meals. It additionally reduces meals loss and waste – for instance, dry merchandise have an extended shelf life (which additionally contributes to creating them extra inexpensive). But there’s nonetheless a notion that processed meals are much less nutritious. We’re constantly enhancing the diet of our merchandise: Our position on processed foods explains extra.

To assist guarantee good diet is accessible to all, we offer our merchandise throughout a full vary of advisable resale costs and package deal sizes, from small sachets to bigger household packs. Examples include Maizena’s and Horlicks’ fortified drinks, Knorr’s worth pack soups, mealmakers and Rinde Mas meat extender seasoning, in addition to Royco’s single-serving seasonings. We additionally promote our meals by way of worth channels, and contribute to meals banks by redistributing surplus inventory that might in any other case have gone to waste.

Utilizing modern ‘final mile’ distribution channels, equivalent to our long-running Shakti mannequin, we will get our merchandise instantly into shoppers’ arms and, on the identical time, supply steerage on tips on how to eat a balanced food plan on a decent price range.

The significance of pricing

Strategic advisable value positioning and a wide range of pack sizes permit us to raised stability choices throughout our portfolio, enabling entry to our merchandise for extra individuals. For instance, in Turkey, we provide ice lotions that vary from inexpensive manufacturers, equivalent to Tornado, to premium-priced Magnums. The precise value paid by consumers and shoppers could range because of retailers and distributors independently making use of their very own value insurance policies.

By innovating throughout the advisable value vary from our premium to our inexpensive ranges, and for a wide range of channels together with mainstream and worth, we will convey our merchandise inside attain of extra individuals, to serve households of all earnings ranges. We’ve rolled out this mannequin throughout totally different areas and product classes.

Alongside pricing, worth is equally vital and thru our recipes we encourage individuals to create inexpensive meals. A lot of our merchandise are what we name ‘mealmakers’, equivalent to inventory cubes, which contribute to creating even fundamental meals scrumptious by including flavour and goodness to a dish.

Reaching distant areas: the final mile problem

In some international locations, we discovered that conventional distribution channels merely weren’t reaching individuals in distant areas. So we developed a community of small-scale retailers to assist us enhance individuals’s entry to high quality, inexpensive merchandise.

Shakti – our micro-entrepreneur network

Shakti in India is our longest-running instance of a micro-entrepreneur community. Since 2001, we’ve educated over 160,000 ladies in low-income rural communities throughout 18 states to behave as gross sales brokers of their native villages.

Geared up with coaching on enterprise expertise and product information, these micro-entrepreneurs promote meals, residence and private care merchandise. They clarify tips on how to use them too, imparting invaluable information on matters equivalent to diet and hygiene practices.

We’ve expanded our Shakti mannequin to succeed in numerous international locations together with Colombia, Nigeria and Pakistan, tailoring it to suit native situations and making certain we get this significant ‘final mile distribution’ proper. And in Egypt, Mission Zeinab is empowering ladies to succeed in rural shoppers by serving to them set up their very own grocery companies.

One other instance of accelerating accessibility and other people’s incomes is Knorr’s rooftop farms marketing campaign, which can also be in Egypt. This created a brand new enterprise mannequin, serving to individuals to arrange sustainable and worthwhile rooftop farms, as defined within the video under. It gained a coveted Silver Lion on the Cannes Lions Worldwide Competition of Creativity in 2021. Initiated in Cairo, the marketing campaign is now scaling up nationwide with assist from the Egyptian authorities.

We also worked with BoP Innovation Centre to create ASPIRE
(PDF 450.64 KB)
. This information helps us and others make higher decisions in making use of modern options and investments, with the aim of scaling up inclusive distribution fashions like Shakti. We’ve checked out typical diet wants – like extra iron – so we will focus our product providing to handle these wants – on this case, with iron-fortified inventory cubes. Via our TRANSFORM partnership, we’re aiming to assist 15 million people in sub-Saharan Africa, Asia and Latin America acquire entry to services and products proven to enhance well being, livelihoods, the surroundings or wellbeing.

Whereas we do all we will to get our product pricing and distribution proper to assist individuals entry nutritious meals, that’s solely half the problem. Folks nonetheless want the inspiration and expertise to cook dinner wholesome meals, so we additionally present balanced recipes to assist them construct wholesome diets.

Bringing inexpensive, nutritious cooking to communities

Via our wholesome consuming programmes, we’re aiming to succeed in susceptible individuals. Meals insecurity has totally different ranges. For some, it might imply problem in with the ability to entry a wide range of inexpensive components. For others, it might imply with the ability to afford a extra balanced food plan however missing the talents, information and instruments to convey out one of the best within the meals they’ll afford.

We’ve developed a wide range of wholesome consuming programmes, offering diet toolkits for fogeys, caregivers and neighborhood cooks in locations the place assist is required probably the most.

The basics of our wholesome consuming programmes

The place we really feel our merchandise, recipes and toolkits can assist present options to obviously recognized dietary wants, we collaborate with companions on the bottom, equivalent to authorities organisations, NGOs, retailers and companies, to assist deal with them. We use numerous basic rules to design and run efficient programmes.

  • An identified nutrition need

    Our healthy eating programmes aim to help fix a local dietary concern identified by a government and/or health authority.

  • Culturally and domestically related

    We ensure our programmes are in line with local culture and tastes. We draw on the expertise of local partners to help design and implement our programmes.

  • Out there and inexpensive components

    Often our healthy eating programmes target lower-income households. It’s important therefore that key fresh ingredients recommended in our programmes must be locally available, nutritious and affordable.

  • Aligned with dietary tips

    We then make sure that recipes and food education are aligned with national dietary guidelines. Our local nutrition experts liaise with key government and/or nutrition partners, who give their seal of approval for the menus proposed, enabling them to be adopted by local agencies implementing the programme.

  • Focused model promotion

    It is then the job of our trusted brands to promote the programme to the target audience. Our brands play an important role in helping people adhere to the programmes since they are recognised and trusted for their quality and food safety, which are not always a given in some parts of the world. Experience has shown that branded behaviour-change programmes are efficient in elevating shoppers’ consciousness of wholesome consuming and enhancing their diet habits and cooking expertise. And to scale up our programmes successfully, we regularly undertake a “prepare the trainers” strategy.

  • Monitoring and analysis

    Finally, we keep track of the programme’s progress and impact together with partner agencies.

Bringing our rules to life

Bringing our rules to life

Listed here are just a few examples of the programmes we run around the globe.

Knorr Nutri Sarap aims to tackle hunger and malnutrition in the Philippines by empowering parents to build healthy eating habits for their kids and diversify their family’s diet, especially in cash-strapped communities.

Since 2019, Royco’s Nutrimenu workshops have been inspiring caregivers to prepare nutritious and budget-friendly meals with iodine-fortified products to address child stunting.

Knorr South Africa is working in schools to improve the food that young children consume during school hours, showing how plant-based meals can be tasty and nutritious, while avoiding food waste.

Mujeres en Accion is our Unilever Food Solutions’ programme to upskill volunteer women cooks in community kitchens in Argentina.

Prabhat’s Poshan Saathi programme focuses on the health and wellbeing of Indian women, educating them about the importance of good nutrition.

Knorr believes that wholesome, nutritious food should be accessible and affordable to all. Working with partners, it’s bringing this purpose to life in the stores and communities we serve.

Tackling meals insecurity is important for communities

Meals insecurity is on the rise around the globe. We’re adopting a wide range of approaches to deal with this pernicious subject, supporting on a regular basis work in communities in addition to disasters and emergencies.

For instance, within the US, we’ve expanded our work with indigenous and other people of color communities, which traditionally are disproportionately affected by meals insecurity. For instance, Knorr and UnidosUS, the nation’s largest Latino civil rights and advocacy organisation, are working collectively on a brand new research. This can supply a deeper understanding of the lives and wishes of Hispanic individuals in rural areas. The findings will assist options for enhancing the standard of their diets and their entry to nutritious meals. This adopted our #FeedTheVote marketing campaign, which helped Latino communities entry the diet they deserve.

Knorr US is partnering with The Meals Belief for the third yr working, matching donations to assist guarantee college students be taught to cook dinner to allow them to take pleasure in wholesome meals for all times. And we’ve teamed up with Boys & Women Golf equipment of America to advertise important cooking expertise to over 4.3 million younger individuals throughout non-school hours.

Within the Philippines, we’re supporting Kain Tayo, a non-public sector, multi-company initiative that gives nutritious meals and runs diet classes in probably the most underserved communities of the nation. It’s backed up by an academic YouTube sequence and Diet Journal that assist dad and mom discover ways to present their kids with nutritious meals.

Past the programmes that target the wants of particular populations, we additionally supply recipe web sites and wholesome consuming campaigns that encourage everybody to eat higher.

Inspiration typically begins with a recipe

One solution to encourage residence cooking is thru our on-pack and on-line recipe strategies. Our Healthy Recipe Framework
(PDF 1.28 MB)
makes certain these are in step with our Highest Nutritional Standards
(PDF 541.26 KB)
and based mostly on knowledgeable suggestions.

We replace a financial institution of greater than 100,000 scrumptious recipe concepts annually, together with essential programs, aspect dishes and desserts. For Ramadan, for instance, Knorr in Turkey created 11 Nutritious Ramadan Plates, with nourishing recipe strategies to assist preserve individuals feeling full and energised all through their fasting days. All our recipes intention to encourage inventive, tasty and nutritious cooking, and sometimes embody on-pack purchasing lists and cooking ideas.

Reclaiming kitchens

We’re serving to individuals to ‘reclaim their kitchens’, making wholesome meal planning easy, and purchasing even simpler. In addition to our many model web sites that provide recipes, we even have 12 devoted recipe web sites, equivalent to Recepedia, serving to individuals to search out recipes that meet their dietary preferences and wishes, in addition to low-cost, low-waste and batch-cooking recipes. Whereas others assist individuals so as to add extra greens to their plates, cook dinner with seasonal, recent components, and make life simpler with helpful meal planners.

In Canada, Meals That Matter is our personalised meal planning and grocery supply software. This consists of 500+ chef-curated recipes from Knorr, Hellmann’s and lots of of our different manufacturers. Recipes will be searched utilizing filters to satisfy dietary and way of life wants, equivalent to our better-for-you recipes.

And Knorr helps individuals to enjoy more plants at mealtimes in three other ways: Plates – by inspiring cooks to cook dinner utilizing sustainable components; Merchandise – by providing tasty and handy plant-based decisions; and Platforms – by suggesting a Future 50 Meals twist to conventional dishes on our recipe websites.

Harnessing the ability of our manufacturers

Everybody can use slightly assist and inspiration to cook dinner nutritiously and our model energy can play an vital function. Research have proven that well being message campaigns must be related, thrilling, easy, truthful, and unique. And to actually convey a message successfully, they need to actively contain the audience too. We observe these rules, and use the ability of our manufacturers to encourage individuals to eat extra greens, strive plant-based recipes and diversify their diets.

Wholesome and sustainable diets with Knorr

Knorr is our greatest meals model. It’s on the forefront of our efforts, with its objective of ‘reinventing meals for humanity’: driving shifts in the direction of extra diversified and plant-based diets which might be higher for the well being of individuals and the planet. One of many methods we’re doing that is by way of Knorr’s Future 50 Foods, which we developed with WWF-UK.

The Future 50 Meals are components which might be good for us and the surroundings. These meals are serving to individuals to find new flavours and diversify their diets in the direction of extra sustainable options.

Thus far, greater than 1,000 Knorr Future 50 Meals recipes have been developed by 200 Knorr cooks in 90 international locations. The recipes characteristic on packs and Knorr web sites, inspiring the tens of millions of people that take pleasure in Knorr merchandise annually to place higher components on their tables.

We’re additionally growing modern partnerships to speed up consumption of the Future 50. For instance, with our Unilever Meals Options meals service enterprise, we’re collaborating intently with worldwide meals companies firm Sodexo. Collectively, we’ve developed 40 recipes, bringing components like amaranth seeds, the ube (purple candy potato) and maitake mushrooms into workplaces and organisations worldwide. We’ve launched these recipes in additional than 15 international locations.

We additionally proceed to work with companions, together with Cooks’ Manifesto, WWF, Gro Intelligence, Meals for Local weather League, and others. Collectively, we’re reinventing meals for humanity for the good thing about individuals and the planet.

We run campaigns and programmes throughout markets to encourage individuals to eat the Future 50 as a part of on a regular basis recipes. And we proceed to harness the ability of our manufacturers on each continent, with the ambition of fixing the way in which the world eats. Listed here are a few of Knorr’s Eat for Good native campaigns.

By inspiring more variety in diets and transforming classic dishes, Knorr’s Cheat on Meat campaign is working with TV chefs The Hairy Bikers to help UK families adopt more nutritionally and environmentally conscious lifestyles.

Knorr BuonCibo is prompting Italians to bring more diversity to their plates and helping them connect with vegetables through gardens and challenges.

Knorr is improving eating habits by helping Mexican families understand how culture, thoughts and emotions influence the relationship we have with food.

Our Com Nha Du Rau (Plenty Veggie Meals) campaign is helping families form nutritionally balanced eating habits by following the 4-3-2 principle for including enough fruit and vegetables in their diet.

Knorr South Africa is on a mission – to improve the diversity of the typical plate of the nation.

Serving to individuals to undertake higher habits

It’s not solely Knorr and Hellmann’s which might be serving to individuals to undertake higher habits. Lipton Inexperienced Tea’s model objective is to awaken Indians to combine wellbeing into their on a regular basis lives. It’s doing simply that by exhibiting individuals the small steps they’ll take to remain match and effectively hydrated. Via our tea enterprise, we’ve lengthy understood how vital hydration is for good well being and sustaining simply the correct quantity of physique fats.

We’re elevating consciousness of the significance of staying match whereas remaining hydrated. Other than the zero-calorie advantage of consuming inexperienced tea, it’s additionally identified for its fat-metabolising properties. Scientific research present that this may be attributed to catechins, a sort of flavonoid, of which inexperienced tea is a wealthy supply.

We’ve been speaking concerning the goodness of tea by way of varied channels. Our Lipton Inexperienced Tea home-to-home marketing campaign helps individuals to know {that a} wholesome Physique Mass Index doesn’t essentially translate right into a wholesome physique fats share and that, in the long term, increased physique fats is solely unhealthy. Via our teabags, packs and TV advert, we’re reminding individuals of small actions they’ll combine into their each day routine to decrease physique fats.

Healthful dishes for cooks and their prospects

Pre-pandemic, in some elements of the world, consuming out of the house was on the rise. However with lockdowns, with the ability to afford to eat out grew to become a luxurious for a lot of. When persons are lucky sufficient to have the ability to eat out, or get a house supply, we wish to make it simpler for them to eat healthily.

Our foodservice enterprise, Unilever Meals Options (UFS), helps cooks and cooks in over 75 markets to arrange extra nutritious meals for his or her prospects. UFS Academy gives chef coaching on points equivalent to plant-based cooking, vegan delicacies and wholesome eating. UFS additionally gives online recipe inspiration.

As well as, we helped to develop, and proceed to advertise, the Chefs’ Manifesto. That is an initiative led by the SDG2 Advocacy Hub, a worldwide coalition working collectively to deal with starvation. The intention is to assist cooks from 77 international locations to affect extra nutritious and sustainable diets. On Earth Day 2021, as an example, we supported a brand new recipe booklet, Eat for Good Swaps, which incorporates recipes utilizing Knorr’s Future 50 components.

An increasing number of UFS recipes and merchandise are actually plant-based or vegetarian. In 2021, we continued our PLANTMADE recipe and recommendation platform in Germany, Austria and Switzerland, to encourage cooks to serve extra plant-based components.

UFS additionally helps cooks who cook dinner for particular populations, equivalent to aged individuals in hospitals and care houses. We’ve developed tasty merchandise that cater to their particular wants. For instance, our aged care companies embody specifically designed merchandise that make chewing and swallowing simpler. Our UFS web sites around the globe characteristic dedicated pages for elderly care, and our Aged Care RE:FRESH platform is devoted to our aged residence meals companies.

Plant-based foods explains how we’re serving to individuals to entry meals which might be higher for the well being of individuals and the planet.

Related Posts

Leave a Reply